The Branding Club
The Branding Club
A fast-growing print products company building brand recognition by turning employees into the faces of the brand on TikTok.
A fast-growing print products company building brand recognition by turning employees into the faces of the brand on TikTok.
Category
Hospitality
Platforms
Year
2024
The Branding Club
A fast-growing print products company building brand recognition by turning employees into the faces of the brand on TikTok.
Category
Hospitality
Platforms
Year
2024
The Challenge
The Branding Club wanted to grow brand recognition and connect with a younger audience on TikTok. They had strong products and a motivated team, but their brand wasn’t standing out online.
The Branding Club wanted to grow brand recognition and connect with a younger audience on TikTok. They had strong products and a motivated team, but their brand wasn’t standing out online.
They needed a way to show the people and culture behind their company in an authentic, relatable way that would resonate on TikTok.
They needed a way to show the people and culture behind their company in an authentic, relatable way that would resonate on TikTok.
Our Strategy
We built a TikTok-first strategy that turned employees into the faces of the brand. Instead of polished corporate videos, we created authentic behind-the-scenes content that showed real people, real culture, and real stories.
We built a TikTok-first strategy that turned employees into the faces of the brand. Instead of polished corporate videos, we created authentic behind-the-scenes content that showed real people, real culture, and real stories.
Our approach tapped into TikTok’s culture by using employee-driven content to build trust, boost visibility, and create massive brand awareness.
Our approach tapped into TikTok’s culture by using employee-driven content to build trust, boost visibility, and create massive brand awareness.
The Results
Views
Likes
Followers
Get started
Turn your story into growth on social
Reach out and discover how to grow your business & organic trough social.
Get started
Turn your story into growth on social
Reach out and discover how to grow your business & organic trough social.
Get started
Turn your story into growth on social
Reach out and discover how to grow your business & organic trough social.